Last October, I selected 12 music video for my posts called “Music for Halloween”. I wanted to find a storytelling that matched with Halloween theme so, I found myself going back to Floria Sigismondi’s videos again and again. I wouldn’t say that her themes were strictly horror but they belong to this dark fantasy that is very real at the same time. I love the way she creates beautiful visual metaphors. In her darker videos, I would suggest Beautiful People
by Marilyn Manson, Fighter
by Christina Aguilera, or Black Orchid
by The White Stripes. However, her videos for David Bowie are closer to a short film such as The stars are out tonight.
Sigismondi also directed the movie about The Runaways and again, she has a very personal style when filming. But she’s not only a film or video director, she is a photographer and sculpturer. Her work has been exhibited in Hamilton and Toronto, New York, Brescia, Italy, Göteborg, Sweden and London.
Floria is a great artist that I’ll definitely keep an eye on. If you want to know more about her, check her website and this interview.